With spring begins a new life. From the very first day of spring, everything around is unusually changing, and you notice and enjoy it, despite the still lying snow and still cool wind.
Everyone knows the old story about people who carried stones. When asked, one said that he carries stones, and the second that he was building the tallest temple in Europe.
Many companies require agencies to "free creative." Agencies immediately wrinkle their nose and say that only cheese in a mousetrap and all that is free. I think no.