Efficiency is a very, very simple thing. Let me give you an example.
Blog
Among marketers, an Oscar-style event is considered, well, a big vulgarity. The format is clear and banal.
When developing campaigns, we always strive for maximum compliance between the creative and the business and communication objectives.
Who are we doing the event for? For example, who is the company anniversary for? Car presentation? Presentation of a new shampoo or an airplane? Or this: who is in charge here?
In modern business we are very attached to the imaginary. Actually, it's always been like this. To create something new, we must first come up with this “something”.
Only the lazy don’t say that the Internet in general and social networks in particular are changing our behavior. So traditional events are gradually beginning to fade into another world.
Recently on the Finam.fm website (if I’m not confusing anything) there was a survey “What is stopping you from starting your own business.”
People who sell tires live in a world of tires. They look at cars passing by and evaluate their wear and tear. When they meet a new person, they determine his status by his tires.
These are the rules for visiting the meeting room that have been hanging in our office for about a year now. Now we have moved to a new office, but the rules have moved with us :)
Each of us has a difference between the desired and actual state of affairs. Between the ideal self-image and the real self. For one it is an abyss, for another it is a small strip of shadow.
In the 70s, psychologists discovered that we value the things we own more than they are worth. That is, we are not ready to part with them for reasonable, from the market point of view, money.
There are more and more conferences about events (albeit without personal meetings, but on Zoom, etc.).
And we can already make some observations.
Agencies strive to receive significant awards for several reasons - this is increasing brand awareness, and confirmation of experience among clients, and recognition of professionals, as well as an
When they say “You need to do it well or not at all,” it is assumed that this is a perfectionist speaking.And everything will be done well.
Coronavirus and general quarantine are canceling events one after another. They confused our plans for holding the IDRF - International Digital Retail Forum.
17 hours of running and the first 40 years of Nike. Perhaps one of the best books about business and definitely the best about the history of the company.
The brief is one of the most common documents that event agencies encounter. It would seem that there is no magic in this, everything is clear. But this is not entirely true.