Not too long ago I read a crazy book, Medici Money, written by Tim Parks.

I notice that few people believe in customer loyalty and marketing in the broad sense of the word. Even the marketers themselves.

Let's educate ourselves, remember and not confuse.

https://youtu.be/c_09hj-zJ0g

Efficiency is a very, very simple thing. Let me give you an example.

Among marketers, an Oscar-style event is considered, well, a big vulgarity. The format is clear and banal.

Here's a PPT slide from the Pentagon military...

When developing campaigns, we always strive for maximum compliance between the creative and the business and communication objectives.

Continuation of stories from the book "The Art of Events":

Who are we doing the event for? For example, who is the company anniversary for? Car presentation? Presentation of a new shampoo or an airplane? Or this: who is in charge here?

In modern business we are very attached to the imaginary. Actually, it's always been like this. To create something new, we must first come up with this “something”.

Only the lazy don’t say that the Internet in general and social networks in particular are changing our behavior. So traditional events are gradually beginning to fade into another world.

Recently on the Finam.fm website (if I’m not confusing anything) there was a survey “What is stopping you from starting your own business.”

The brief is one of the most common documents that event agencies encounter. It would seem that there is no magic in this, everything is clear. But this is not entirely true.

Russia, like the whole world, is experiencing a real boom in festivals.

There are more and more conferences about events (albeit without personal meetings, but on Zoom, etc.). And we can already make some observations.

Agencies strive to receive significant awards for several reasons - this is increasing brand awareness, and confirmation of experience among clients, and recognition of professionals, as well as an

When they say “You need to do it well or not at all,” it is assumed that this is a perfectionist speaking.And everything will be done well.

Coronavirus and general quarantine are canceling events one after another. They confused our plans for holding the IDRF - International Digital Retail Forum.

17 hours of running and the first 40 years of Nike. Perhaps one of the best books about business and definitely the best about the history of the company.