Even in pre-revolutionary Russia, charity was an integral part of the activities of patrons. Now, with the arrival of large Western companies in the Russian goods and services market, this activity is again actively promoted.
At Eventum Premo, all Clients (in particular Volkswagen) are involved in charity work. Employees of the agency, in one way or another, are involved in gratuitous help: someone is involved in the construction of street animals, others donate blood. However, for the first time, on November 20, 2010, the whole agency participated in the charity event "Under the flag of Good!"
The Eventum Premo company on a charitable basis provided PR support for this event: inviting and accrediting journalists, holding a press conference, and the work of agency staff at the event.
Famous politicians, pop stars and sports of the two countries played in the Sokolniki Sports Palace. Assistant to the President of the Russian Federation Alexander Dvorkovich, CEO of Gazprom Export, Alexander Medvedev, senior assistant to the President of the Russian Federation Yaroslav Shabanov, chairman of the board of the Russian Pension Fund Anton Drozdov, director Yuri Korolev, hockey players Igor Boldin, Vitaly Prokhorov, Victor Shalimov, Andrey Sapozhnikov, Michael Vishnevetsky, Oleg Bratash, Alexey Tkachuk, bankers Oleg Sysuev and Alexey Parfenenko, artists Igor Butman, Igor Ugolnikov, Ilya Averbukh, Marat Basharov, Sergey Krestovsky and pupils children's sports schools.
The Czech team was represented by ex-Prime Minister of the Republic, former President of the European Council Mirek Topolanek, former Governor and Minister of Transport of the Czech Republic Petr Bendl, Senator Petr Bratsky, politician Wojtek Chabi, press officer of the Czech President Martin Erva, sports commentators Jiří Holzel and Jiří Madl, hockey players Mikhail Zapletal, Milan Tihi, Josef Reznichek, Pavel Richter, Peter Briza, Jiri Zelenka, Jiri Khrdina, Adam Schaffer, actors Martin Deidar, Sagwan Tofi, David Suharzhipa and children from Czech hockey schools.
The holiday ended with the presentation of certificates for treatment to parents of sick children and a gala concert.
