With spring begins a new life. From the very first day of spring, everything around is unusually changing, and you notice and enjoy it, despite the still lying snow and still cool wind. And it walks easier, and breathes deeper, and in general you feel slimmer.
This year, not only nature, but also one of our favorite customers, the Skoda brand, underwent a spring transformation. Its color is traditionally green, the distinctive color of this brand. Noting unprecedented growth over the past 20 years, Skoda has set new ambitious goals, changed its corporate design and rushed to new horizons in a new look. For the first time in an updated and noticeably refreshed design, Skoda appeared before a wide audience of journalists at the Geneva Motor Show, which opened on March 1.
Significant changes were made to the logo itself. Its central detail - the winged arrow - has become larger in size and more noticeable. The color of the boom changed from “Natural Green” to the new juicy “Škoda Green” (Škoda Green). The rest of the logo - the background and the border - are made in the form of a plate made of chrome steel. On future Skoda models, the logo will be used in monochrome - without green.
