Presentation technology has stepped forward.
The way our presentations looked 10 years ago and now are just different eras. And this race has no end in sight. Previously, we selected beautiful similar pictures and tried to describe in words how everything will look at the event. But then it became not enough. It turned out that you need to come up with the original design of the event, you need to create a 3d model of the site, show how this design will fit into the interior. Remove the roller, with a span on the site. Show in the video exactly which number the artist will sing or dance. Show how dynamic scenery will move. What exactly will be the show of drones or the movement of robotic arms. Show a 3D event space through augmented reality glasses. To resemble in the space that will be created if we win the tender ...
And for Customers this does not seem like a miracle. It surprises one single first time, and then immediately becomes the norm. It seems that we have reached the limit, but no - we need to go further and further ... 360 panoramic video, interactive first-person video ...
What's next?
We lose our imagination. Interactive video and super-professional presentations show how everything will be, without leaving doubts. Films instead of books. 3D instead of thumbnails. Because of this, our imagination works worse. Less often. Easier. And therefore it is degrading.
Imagination as a muscle needs to be trained, otherwise ... tbc
