For the past few years, I have been in charge of the creative wing in the company. And during this time, probably several hundred creative meetings took place.
The fact that the Internet in general and social networks in particular is changing our behavior does not speak only lazy. So traditional events are gradually starting ..
Many companies require agencies to "free creative." Agencies immediately wrinkle their nose and say that only cheese in a mousetrap and all that is free. I think no.
Everyone knows the old story about people who carried stones. When asked, one said that he carries stones, and the second that he was building the tallest temple in Europe.