On Friday, Berlov and I travelled to speak at a Volkswagen marketing conference. The brand had gathered its dealers from all over Russia, and we taught them Event Marketing.
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Many companies demand "free creativity" from agencies. Agencies immediately wrinkle their noses and say that only cheese in a mousetrap and all this is free. I don't think so.
In event-business a lot of problems. One of them - from what is really interesting, there is little to tell. You can not make out the inside kitchen.
In the near future, we have planned several business breakfasts at once.
Why you shouldn't rush and what it leads to. An article by Alexander Shumovich about slow management:
For three days, from August 24 to 26, the PR department of Eventum Premo in its entirety spent at the Moscow International Motor Show in Crocus Expo.
Recently on Finam.fm website (if I don’t confuse anything) there was a poll “What is stopping you from starting your business”.
In search of an answer to this question, we prepared a frivolous video with a very serious cat.
What qualities do you associate with Volkswagen cars? Reliability, durability, style.
What vicissitudes of fate could lead the Eventum Premo team to one of the most pathos of Moscow?
I do not know about you, but I live in the realm of services. I don’t buy things for a long time, but buy services. Things are secondary to the service.
During the SAP Forum, SAP’s largest business forum, guests saw a unique Russian Digital Opening Show.