On Friday, Berlov and I travelled to speak at a Volkswagen marketing conference. The brand had gathered its dealers from all over Russia, and we taught them Event Marketing.
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In event-business a lot of problems. One of them - from what is really interesting, there is little to tell. You can not make out the inside kitchen.
Many companies demand "free creativity" from agencies. Agencies immediately wrinkle their noses and say that only cheese in a mousetrap and all this is free. I don't think so.
Recently on Finam.fm website (if I don’t confuse anything) there was a poll “What is stopping you from starting your business”.
In search of an answer to this question, we prepared a frivolous video with a very serious cat.
What qualities do you associate with Volkswagen cars? Reliability, durability, style.
What vicissitudes of fate could lead the Eventum Premo team to one of the most pathos of Moscow?
I do not know about you, but I live in the realm of services. I don’t buy things for a long time, but buy services. Things are secondary to the service.
During the SAP Forum, SAP’s largest business forum, guests saw a unique Russian Digital Opening Show.
In October 2010, Renault dealership managers were trained on a new model - Latitude.
As part of the International Investment Forum held in Sochi, Volkswagen handed the Sochi 2014 Organizing Committee the keys to the first Olympic cars.
Here I read numerous stories about theft in state-owned companies, kickbacks in 30-70% and all that. Horror, horror, of course.
Why do agencies always grumble about their customers? Why are service providers in general suffering so much about their customers?
Each of us has a difference between the desired and the real state of affairs. Between the ideal image of oneself and the real self. One has a chasm, the other has a small strip of shadow.