Porsche Night 2011 | Eventum Premo
Eventum Premo — Россия и СНГ

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Porsche Night

About the project

One of the most charismatic car brands, Porsche, celebrated a decade in the Russian market. This year marks the 80th anniversary of the founding of the automobile concern, the full name of which is the Joint Stock Company of Honorary Doctor of Engineering Ferdinand Porsche. On April 14, the first Porsche night was held at the Expocenter in Moscow, where new models were presented: Cayman R, Carrera GTS, 911 Black Edition and Boxster S Black Edition. Also, for the first time in Russia, legendary racing cars from the Porsche Museum in Stuttgart were presented. Eventum Premo acted as a partner in organizing the event.

Shortly

Задача

Turn Porsche's corporate occasion into a meaningful event for the team.

Решение

The Porsche programme was built around employee participation and a shared history.

Результат

Porsche employees became participants, not spectators, of the celebration.