On October 2, at the River Palace restaurant and boat, the Effect UP III conference was held, dedicated to improving the effectiveness of New Year's events.

This is the third event of this format, organized by Eventum Premo and IQ Pro under the auspices of NAOM, which brought together more than 50 representatives of corporate Clients and about 35 leading event agencies in Russia.

The representatives of the procurement and HR departments, internal communications specialists, marketing directors of large Russian companies - customers of the events were invited from the client community.

The conference was held in a debate format, due to which a direct dialogue was built between event-agencies and customers. Conference participants shared the latest trends in corporate events, were inspired by the ideas of New Year's events and in a pleasant atmosphere discussed the future prospects of cooperation. Festive decor from the EWA Group company and a buffet reception from Concord Catering complemented the New Year theme.

Conference speakers on the part of customer companies and event agencies: Konica Minolta, Gazprombank, Evraz, ELAR Corporation, MTS retail chain, Promsvyazbank, Johnson & Johnson, Redday, Marketamotion, BIG JACK, Europlan, COMMUNICATOR Creative Events, rand Garden, VEKA, UTS, Mary Kay, United Energy Corporation, Sovcombank.

Conference partners were Concord Catering and EWA Group

The moderators of the conference are NAOM members, Eventum Premo CEO Alexander Shumovich and IQ-Pro Communication CEO Andrei Toryanik.

The dialogue between the customer and the agency helps to increase the transparency of the Russian business environment and to formulate common working methods and an approach to project evaluation. NAOM, as the only serious professional association, ensured objective moderation of discussions between customers and agencies, provided expertise, assessments and statistics, and also acted as an intermediary between various organizations. The dialogue turned out to be interesting and rich.