Effect UP Conference

On October 2, the River Palace restaurant hosted the Effect UP III conference, dedicated to improving the efficiency of New Year's events. This is the third event of this format organized by Eventum Premo and IQ Pro under the auspices of NAOM, which brought together more than 50 representatives of corporate clients and about 35 leading event agencies in Russia. Representatives of procurement and HR departments, internal communications specialists, marketing directors of large Russian companies that ordered events were invited from the client community. The conference was held in the format of debates, thanks to which a direct dialogue was built between event agencies and customers. The participants shared the latest trends in corporate events, were inspired by the ideas of New Year's events and discussed the prospects for cooperation in a pleasant atmosphere. The New Year's theme was complemented by festive décor from EWA Group and a buffet from Concord Catering. Conference speakers from customer companies and event agencies: Konica Minolta, Gazprombank, EVRAZ, ELAR Corporation, MTS retail chain, Promsvyazbank, Johnson & Johnson, Redday, Marketamotion, BIG JACK, Europlan, COMMUNICATOR Creative Events, Knyazev & Partners, Brand Garden, VEKA, UTS, Mary Kay, United Energy Corporation, Sovcombank. The partners of the conference were Concord Catering and EWA Group, and the photo report was provided by photographer Vladimir Zhilyaev, who specializes in reportage photography. The conference was moderated by NAOM members, Alexander Shumovich, CEO of Eventum Premo, and Andrey Toryanik, CEO of IQ-Pro Communication. The dialogue between the customer and the agency helps to increase the level of transparency of the Russian business environment and form common methods of work and approach to project evaluation. NAOM, as the only serious professional association, provided objective moderation of discussions between customers and agencies, provided expertise, estimates and statistics, and also acted as an intermediary between various organizations. The dialogue turned out to be interesting and rich.