Dealers from all over Russia came to learn the latest news about the brand strategy and get inspired by the updated Renault Koleos. The conference was motivational and informative, after which guests were treated to a DJ and a cocktail bar on the very roof of the Oko Tower with breathtaking views of the whole of Moscow from the 86th floor. In the following days, dealers together with customers visited Brand Days, where they were given the opportunity to complete a quest, visiting various thematic areas dedicated to KOLEOS, KAPTUR, DUSTER, SANDERO STEPWAY, LOGAN, as well as the TWIZY electric car and the Renault Sport Formula One Team. In the Renault Brand Days lecture hall, you could learn about the most significant pages of the company's history in Russia, technologies and the new brand development strategy "My Country. My discoveries. My Renault". As part of the event, Renault and Castrol for the first time in Russia jointly presented cooperation in the royal Formula 1 races. For this purpose, a replica of a Formula 1 racing car and a simulator were brought to Moscow, behind the wheel of which anyone could plunge into the exciting atmosphere of the prestigious racing series, as well as get the opportunity to win a souvenir autographed by the team's pilots. The event was attended by 2000 people.
To create a Renault platform for an open conversation with dealers.
Renault's business program was built as a consistent conversation.
Renault's audience received a clear picture of priorities.