The first annual Effect UP conference dedicated to improving the efficiency of purchasing activities was held in the Casta Diva restaurant.

The event was held in a new, innovative format, combining a discussion panel with elements of entertainment.

Representatives of the largest companies and event agencies in Russia gathered on one platform. Through a direct dialogue between the customer, a representative of the purchasing Department and the event service provider, acute issues that often arise between the parties were discussed.

The moderators of the conference were made by members of the NAAA Alexander Shumovich, Andrew Torianik and Sergey Knyazev.

We hope that business events of this type will help each party involved in organizing events to draw a conclusion.