Guests of the event were INFINITI's regular Customers and potential buyers. By pre-registering on a specially created landing page, the guest could choose a time slot and the car he was interested in. At the event, guests could:

* Listen to live music performed by a bright soloist.
* Visit the activity: for the male audience - barbershop, for the female - right-hemisphere drawing. * A children’s corner was provided for children with animators and games for all ages.
* Print photos as a keepsake
* See the new QX50 digitally with Oculus glasses
* Enjoy light snacks and warm seasonal drinks
* Get to know the new INFINITI QX50 and QX80 cars on a specially designed track
* Chat with dealership representatives

The event was also attended by brand ambassadors: Julia Nachalova, Julianna Karaulova and Timur Rodriguez