Thoughtfully designed 3D models of the Mercedes-Benz zone at DTM. The zone showcased the brand’s main model lines, with an LED screen added to one of the construction options. The layout gave every guest the opportunity to see and explore the cars from all sides, which is especially important when building a relationship between a client and a brand.
Make Mercedes-Benz's presence part of the overall event experience.
The Mercedes-Benz space was connected to the brand's character and participation mechanics.
The Mercedes-Benz brand became a natural part of the experience.