Tasks

• Establishing two-way communication with runners 
• Creating a single platform for runners
• Integration into the "City Marathon"

The ASICS brand has been on the market for a long time, and during this time it has managed to acquire a whole "army" of brand fans from all over the country. However, due to the expansion of the distribution network deployment methods, the brand does not have a digital base of loyal consumers, and as a result - feedback from them.  

It was necessary to develop a creative campaign that would help to find and gather a base of the most loyal fans of the brand across the country – the "core" of communication for future ASICS campaigns.