Tasks Establishing two-way communication with runners Creating a single platform for runners Integration into the Moscow Marathon The ASICS brand has been represented in Russia for a long time, and during this time it has managed to acquire a whole army of fans from all over the country. However, due to the expansion of distribution network deployment methods, the brand does not have a digital base of loyal consumers and, as a result, feedback from them. It was necessary to develop a creative campaign that would help find and collect a base of the most loyal fans of the brand throughout Russia - the core of communication for future ASICS campaigns.
Integrate ASICS into the event and arouse the natural interest of guests.
The ASICS area worked as a place of relaxation and acquaintance.
ASICS visitors created and distributed content themselves.
