Eventum Premo

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Audi CirQ3

About the project

The brightest and most memorable event of this fall was the presentation of the new Audi Q3, which we held together with our partners and friends of Audi. The premiere of the crossover took place in the atmosphere of a hypnotic circus, which was created by our team. It was bright, extraordinary and really cool! Guests of the event were greeted by a special projection on the façade of the building, which preceded the appearance of the new model on the stage, stylized as a circus arena. And also - fortune-telling on cards in the style of CirQ3, mystical photo zones, tricks and much more. The main surprise of the evening was the performance of the legend of the Soviet pop Yuri Antonov, who performed his best hits. It's just a bomb! Among the guests of the show dedicated to the debut of the new Audi Q3 were both famous friends and fans of Audi - Ivan Urgant, Konstantin Khabensky, Alexander Petrov, Yulia Vysotskaya and others, as well as popular influencers, bloggers and leading media.

Shortly

Task

Create an expressive start for the Audi premiere.

Solution

The Audi presentation was built around the demonstration and experience of the guests.

Result

Audi guests were able to see the offer in action.