Yandex.Market "Green Prices" | Eventum Premo
Eventum Premo — Россия и СНГ

/pr event
/brand zone
/IT

Yandex.Market "Green Prices"

Skypark

About the project

Sometimes it happens that the client comes not just with a brief, but with a ready-made creative idea. Most often, we take on projects only with our creativity, but there are very few exceptions. This time, Yandex.Market came up with an awesome🦅 (in every sense) promo for their Green Prices project, with the coolest discounts for loyal users. And we just couldn't help but take up the implementation of this idea. We needed to place promo banners under the objects from which people are rapidly falling down☄️ (just like Green Prices) — Bungee 207 in Skypark and a roller coaster in Sochi Park. We had to solve a number of non-standard implementation tasks: conditions in Skypark — the mouth of a mountain river🌊⛰, difficult terrain, and nature under protection. During the promo, not a single blade of grass was damaged! It was necessary to come up with a complex structure that would hold the banner, even if nature was raging, but at the same time it would look beautiful in photos. And also a tight deadline: the project had to be launched in just a week! Have you seen this project in your favorite marketing channels? 😊

Shortly

Задача

Make the presence of Yandex part of the overall impression of the event.

Решение

For Yandex, we created a clear route and expressive photo points.

Результат

The Yandex zone combines recreation, activity, and product.