Eventum Premo

/launch
/brand zone
/pr event
/banks

Tinkoff Eventum Premo

Gorky Park

About the project

For those who have spent the whole summer in the city, together with Tinkoff, we have created an ideal lounge in Gorky Park for summer relaxation or work. Right on the shore of Pioneer Pond, you can relax as comfortably as possible, swing on a swing, and shoot beach content with surfboards. From Friday to Sunday at 19:00, a "party mode" is launched here with pleasant summer sets from a DJ.

Shortly

Task

To show the value of the new T-Bank through demonstration and emotional presentation.

Solution

The advantages of the novelty were revealed by T-Bank through actions and visual solutions.

Result

The audience of T-Bank understood the advantages of the novelty through personal experience.