The Yandex Direct “It’s All About Advertising” Conference became a landmark event for more than 5,000 entrepreneurs, who joined both online and offline at Lakhta Hall. Business representatives and industry experts gathered to discuss the latest trends in the use of artificial intelligence in advertising. Among the participants were entrepreneurs, company executives, marketers, and SMM specialists. Attendees not only immersed themselves in educational sessions but also actively exchanged experiences and built valuable new business connections.
The creative concept of the event emphasized the importance of highlighting key aspects of brand promotion. Yandex Direct helps businesses showcase their strongest sides — a message reflected in the event’s visual design: a combination of dark metallic textures and bright light decor created a distinctive and dynamic atmosphere.
The concept was further developed through scrolling ticker lines and perforated metal panels that served as visual accents. One of the highlights was the “model kit” photo zone — a monochrome installation styled as a life-size model set, where guests could become part of the brand’s story and interact with its creative elements.
