Yandex Direct "It’s All About Advertising"

The Yandex Direct conference "It's About Advertising" became a real event for more than 5000 entrepreneurs who gathered both online and offline at Lakhta Hall. Here, business representatives and experts discussed the latest trends in the use of artificial intelligence in advertising. The event was attended by entrepreneurs, company executives, marketers, and SMM specialists. Participants not only immersed themselves in educational sessions, but also actively exchanged experiences and established new business contacts. The creative concept of the event focused on the importance of highlighting the key aspects of promotion. Yandex Direct helps to emphasize the bright sides of the business, which was reflected in the design: the combination of dark metallic with bright lighting décor created a special atmosphere. Running lines and perforated sheets of metal were used as semantic accents. A model kit installation was also presented — a photo zone in the form of a monochrome constructor, where guests could become the main characters and interact with brand elements.