SberMarket took part in the Gastreet festival for the first time, and all because the service launched food delivery from restaurants! On this occasion, the Eventum Premo team prepared a special stand in the form of a courier bag. The stand included two activations: The first was a slot machine. The task of 3 participants was to hit the holes with balls and score points so that one of the couriers (on foot, by bike or by car) would get to the finish line faster than the others (and deliver the order!). The winners took with them "Good Morning" kits with patches, UtroNorm, orange juice, chewing gum and a charged mood! With the help of the second activation, SberMarket was able to get the contacts of potential partners. For registration using a QR code, the guests of the festival were treated to a jar of sparkling wine, which perfectly complemented the atmosphere of Gastreet. As part of the festival, SberMarket also held a private party for potential partners and friends to get to know them better in an informal and relaxed atmosphere. Recreation areas included: dancing by the pool, lounge set, cocktails, guitar songs by the fire. And all this with stunning views of the mountains. Thanks to the concept of the event developed by United Russia, the guests were once again convinced that everyone will find something to their liking in SberMarket.
Give the audience an independent reason to stay in the SberMarket zone.
SberMarket's activities naturally revealed the product and brand values.
The SberMarket integration stood out and remained useful.