Sberbank Jazz

Last weekend, Arkhangelskoye hosted Russia's largest open-air festival, Usadba Jazz. The official open-air partner, the Moscow Bank of Sberbank of Russia, built an interactive entertainment city on the territory of the museum-estate especially for guests. Such jazz, funk and world music stars as Nino Katamadze, Avishai Cohen, Boris Grebenshchikov, Igor Butman performed on the stages of the Usadba Jazz, and the conceptual city of SBERBANK Premier City took the central place of the extra-musical program. "Both the location and the name of the city were not chosen by chance and are directly related to the new format of SBERBANK Premier service. Jazz appeared as a result of the synthesis of cultures and became music for true connoisseurs, just like Sberbank Premier, which combined the best banking products and services for the convenience of the premium audience," explained Maxim Baromensky, Deputy Chairman of the Moscow Bank of Sberbank of Russia. In order to get into the city, visitors underwent an operational check-in and received a special passport that provided privileges when visiting entertainment areas. Newly-minted citizens were completely immersed in the atmosphere of SBERBANK Premier CITY and could feel its core values. Teamwork and performance were embodied in the play area, where visitors took part in a variety of game activities: virtual competitions on the X-Box and intellectual confrontations in classic and modern board games. Respect for traditions was felt in the library, where guests devoted time to classical literature. And the townspeople joined a healthy lifestyle by playing ball, frisbee, badminton, riding Segways and scooters, as well as driving a surfboard on a special simulator. Lovers of a relaxing holiday could visit the SBERBANK Premier CITY cinema or admire the views of the museum-estate and performances of artists on the observation deck, enjoying cool eco-friendly drinks from the Green Bar. In a specially equipped photo bus located on the territory of Arkhangelskoye, festival visitors had the opportunity to take funny photos as a keepsake. For a comfortable stay of guests in SBERBANK Premier CITY, its caring residents provided an ATM and a terminal in the city, and also provided an opportunity to consult with experienced bank employees on all issues of interest in the mobile office. Once on the territory of the CITY, it was impossible not to feel the openness and hospitality of its residents, offering to look into many urban areas. Cheerful citizens tried to pay special attention to each guest and immerse him in an exceptional atmosphere of exciting pastime and increased comfort. The interactive city of Sberbank became one of the central places of the anniversary festival. The combination of the opportunity to visit the entertainment venues of CITY and receive professional advice on the services of the new service made it possible to attract thousands of visitors to the city. It is worth noting that such partners as Microsoft, LG, Dismart, Kiteworld, Indo Board, Prime Star Restaurant Group, Volkswagen Commercial Vehicles, MegaFon, Mosigra, and Sphere of Ecology helped the bank in creating the city's infrastructure.