From January 28 to February 4, the ROSAFEST 2023 festival was held at the country's main ski resort. Spoiler: we were there too! More precisely, the Eventum Premo team implemented a project for the Scooter “Scooter HERE”. HERE is an abbreviation for the “Heat Control Point” concept, which formed the basis of the brand zone. The following activities were prepared for festival guests. — Test “Which product of Samokata’s private label are you?” When taking the test, participants had the opportunity to receive a kit containing this product and a hot drink. — Thermal benches in the form of the brand logo were installed on the observation deck. — A photo zone in the form of a wind tunnel was prepared, which became the epicenter of content creation, where selfie-makers won promotional codes for a discount on Samokat. It was great, we will definitely do it again!
Integrate the Scooter into the event and arouse the natural interest of guests.
Scooter's activities naturally revealed the product and brand values.
The Scooter space has become a point of attraction for guests.