Premierpharm Product launch from ABG Lab

Within the framework of the Dubai Derma International Exhibition and Conference on Modern Dermatology, our agency organized a presentation of the new product LAB31B from ABG LAB. Day 1 ATTIKO Restaurant / Welcome Party For employees and partners of ABG LAB and Premier Pharm, a welcome evening was organized at the Attiko restaurant with a beautiful view of the sunset and Dubai Marina. A photo zone with bright floristry, a buffet with oysters, sashimi and Asian cocktails and an atmospheric DJ set made this evening memorable for every guest. Day 2 Conference and exhibition At the stand of ABG LAB, which was the Gold Sponsor of Dubai Derma, work with guests and participants of the exhibition was organized. On the side of the agency, there was the organization and coordination of VIP transfers, reportage photo and video shooting, including interviews, materials for social networks and a full report video. Day 3 Desert Safari One of the most unique locations in Dubai was chosen as an entertainment for ABG LAB employees and partners. Our goal was not just to go to the desert, but to explore a protected area with immersion in authentic Arabian culture and acquaintance with the heritage of the United Arab Emirates. A trip to a 1950s Land Rover, a sunset falcon show, a camel ride around the camp, a real four-course Arabic dinner, traditional drumming and yola performances. Day 4 LAB31B product launch One of the most iconic and famous venues in Dubai - the Burj Al Arab hotel, Gilt restaurant - was chosen to present its latest development in the field of anti-aging products LAB31B. For invited celebrities, influencers and bloggers, a buffet, a jazz band performance, a photo zone and a giftpack were organized. We built a round stage with a large radius LED screen. Also a complete decoration and floral design of the space. Including a product area and branding.