As part of the International Exhibition and Conference on Modern Dermatology Dubai Derma, our agency organized a presentation of the new product LAB31B from ABG LAB.

Day 1

ATTIKO Restaurant / Welcome Party

A welcome evening was organized for the employees and partners of ABG LAB and Premier Pharm at the Attiko restaurant with a beautiful view of the sunset and Dubai Marina. A photo zone with bright floral arrangements, a buffet with oysters, sashimi and Asian cocktails and an atmospheric DJ set made this evening memorable for each guest.

Day 2

Conference and Exhibition

At the ABG LAB stand, which was the Gold Sponsor of Dubai Derma, work with guests and participants of the exhibition was organized. The agency organized and coordinated VIP transfers, reportage photo and video shooting, including interviews, materials for social networks and a full report video.

Day 3

Desert Safari

One of the most unique locations in Dubai was chosen as an entertainment for ABG LAB employees and partners. Our goal was not just a trip to the desert, but an adventure through a protected area with immersion in authentic Arabic culture and acquaintance with the heritage of the United Arab Emirates. A ride in a 1950s Land Rover, a falcon show at sunset, a camel ride through the camp, a real Arabic four-course dinner, traditional drumming and yola performances.

Day 4

LAB31B product launch

One of the most iconic and famous venues in Dubai, the Burj Al Arab hotel, the Gilt restaurant, was chosen to present its latest development in the field of rejuvenating products LAB31B. For the invited celebrities, influencers and bloggers, a buffet, a jazz band performance, a photo zone and a gift pack were organized. We built a round stage with a large radius LED screen. Also, full decoration and floral design of the space. Including a food zone and branding.