BLINK | Eventum Premo
Eventum Premo

/brand zone
/pr event
/фестивали
/IT

BLINK X VK FEST

About the project

"Make something memorable!" is the dream of the creative director, which has become a reality. We took two of the most popular stickers in the Blink app and built up the brand's service area at VK Fest in Moscow and St. Petersburg. At our booth, guests of the event participated in a battle with poop stickers and made leaps of faith — a person fell into the arms of fans from a height onto a soft surface.💩😍⭐️ The mechanics were aimed at attracting new users to the app. After installing the app and participating in the brand's activities, the guest received brand merch. Eventum Premo always says that it doesn't make shit. But still, once it worked 💩😍

Shortly

Задача

To transfer acquaintance with Blink from advertising to personal experience.

Решение

The Blink architecture was made noticeable, functional and convenient.

Результат

The Blink zone combines recreation, activity and product.