"Make something memorable!" is a creative director's dream come true.

We took two of the most popular stickers in the Blink app and built a brand service area at VK Fest in Moscow and St. Petersburg.

At our stand, guests of the event took part in a poop sticker battle and took leaps of faith - a person fell from a height onto a soft surface into the arms of fans. We also decided to bring Blink stickers to life and sent a poop💩, a smiley😍 and a star⭐️ to walk around the festival and do check-ins with guests.

The mechanics were aimed at attracting new users to the app. After installing the app and participating in the brand's activities, the guest received brand merch.

Eventum Premo always says that it doesn't make shit. But it still succeeded once 💩😍