In order to draw attention to the launch of the new website of SWISS in Russia before the start of the ski season and to stimulate ticket sales for ski destinations, we built a webcam page of the country's main ski resorts into the website and Facebook. Each user could place a bet on the date and time of the first snowfall. The participant whose forecast turned out to be the most accurate went to Switzerland for a week. Results: 2 million — project coverage 8000 — contacts and participants of the competition 30 mentions in the media 10000 new followers on Facebook
To introduce the audience to the new Swiss product through direct interaction.
The Swiss scenario led the guests from the idea to the advantages of the novelty.
The Swiss audience understood the advantages of the novelty through personal experience.