On the eve of the Formula 1 Russian Grand Prix, Infiniti customers took part in the presentation of the updated Infiniti Q70 car at the race track in Myachkovo. All the power and dynamics of the novelty were demonstrated by a special guest of the event, the driver of the Infiniti Red Bull Racing Formula 1 team, Daniil Kvyat. The slogan of the event - "Winner's Instinct" - was the best fit for the star of the Infiniti Red Bull Racing team and the updated Q70. More than 2000 guests took part in test drives on this day, for which the entire Infiniti model range was available. Guests of the event could appreciate the exciting race tracks, a dangerous area for checking the off-road qualities of cars, blind control exercises "Parking Experience" and other types of tests. A large number of hospitality and entertainment areas allowed guests to spend the day with benefit and pleasure. And friends of the brand from the Infiniti Club organized an exhibition of tuned Infiniti cars, which caused a lot of responses on social networks.
Make Infiniti's launch stand out and translate specs into experiences.
The Infiniti presentation was built around the demonstration and experience of the guests.
The image of the Infiniti product was fixed through demonstration and emotion.