Oriflame Megaforum & Banquet

Two unique events were held on the territory of VDNH for the Swedish company Oriflame, which celebrates the 20th anniversary of direct sales in Russia. Both events brought together more than 8000 people from all over the country. Task To hold a business event - the Oriflame Megaforum for 5000 participants and a gala evening reception - a banquet of Oriflame directors for 3000 participants. The peculiarity of the task is that these events are held annually and the audience is largely stable. Guests have already seen many script and artistic solutions, there are a number of invariable elements of the program and performances. With the general initial data, the organizers need to present the event in a new light, captivate and amaze the audience. Idea To create a wow effect, the organizers made a unique stage of the venue. Unlike previous projects, where the main action was focused on a bright stage, this time the attention was focused on the guests who were placed inside the scenery. Hence the idea of building a giant circular screen around the perimeter and a long podium to the middle of the hall with an additional stage in the center. The scenography for such technical solutions is very different from the classic one, so the most difficult stage was the development of the program and direction of the event, suitable video illustrations for panoramic screens. The panoramic screen made it possible to broadcast several key messages at once: the company's manufacturability, a wide horizon of opportunities, the ability to be with the company anywhere, the central role of representatives for Oriflame. Some figures: 5000 participants (Megaforum), 3000 guests (directors' banquet), 720 staff, 500 kW of light, 432 videos, 262 meters of projection, 360 degrees, 254 artists, 250 kg of confetti, 200 suspension points, 96 hours of editing, 60 kW of sound, 51 people (agency team), 30 projectors, 8 star artists, 5 days without sleep, 3 tons of food, 1 marriage proposal on stage. The customer liked the idea, as it corresponded to the philosophy of the Oriflame company. The directors placed the participant not in front of the stage, but in the very center of what was happening.As in the business of the Oriflame company, the focus of the company is on entrepreneurs. Solution The EXPO concept was chosen for the Oriflame Megaforum. Territory of dreams. Traveling between the various futuristic pavilions of the mega-exhibition, participants got acquainted with the company's business areas and products. The exterior and interior of pavilions dedicated to ecology, beauty, new products, innovations, and more appeared on panoramic screens. Theatrical seating in the form of rays allowed all participants to see both what was happening on stage and follow video performances on the screen. For the Oriflame Directors Banquet, the hall would be converted into banquet seating overnight. In the concept of the evening event, the numbers and video illustrations were associated with important phenomena in the life of Russia: sports, ballet, art, traditional patterns, folk dances and, of course, communication with the most successful Oriflame entrepreneurs. Also, for each event, different exhibition areas were prepared, presenting Oriflame products and company values.