Nutrilite Double launch in Russia

For the first time in Russia, the launch of a new product Nutrilite Double X from the legendary Nutrilite line by Amway took place at the Crocus City Hall concert hall. The historic event was held in the presence of 3500 Amway independent entrepreneurs, and for the first time Amway President Doug DeVos was present at the launch of a new product in Russia. Among independent entrepreneurs, 200 diamond ABOs and above enjoyed special honor. The operator of the launch of the new product was the Eventum Premo agency. For two months, the team prepared an exclusive program with the participation of professional dancers and high-quality video. The main feature of the stage action was the accurate interaction of dancers with the image on a 20-meter screen. For each of the performers on stage, and these were the brightest personalities in the history of AMWAY: Richard Stevens - General Director of Amway LLC; Mark Beiderwiden - Vice President and Managing Director of Amway in Europe; Sam Rehnborg – President of the NUTRILITE Health Institute; Leonard Kim – Envoy of the Crown – the founder of the business in Korea; Eva Cheng – Managing Vice President of Amway Corporation, Chairman of the Board of Amway in China; Doug DeVos – President of Amway Corporation; Individual videos were created reflecting the activities, status, and importance of the speaker for the company as a whole. A birch grove and a flower meadow were recreated in the entrance area. Guests immediately found themselves in an atmosphere of naturalness and solemnity. From afar, large letters AMWAY and the symbols of the Double X product being launched were visible – two large X's. The agency provided a system for inviting guests using pre-mailing badges. Badges were designed using barcodes, which made it possible to avoid queues at check-in. During the gathering of guests, a variety of activities worked on all three floors. A health zone with exercise equipment and health devices, where guests could measure their blood pressure and get a summary of their health in general. This site was a great success with guests until the start of the main program. A recreation area where a yoga and breathing gymnastics instructor worked. Anyone could sit down on soft comfortable ottomans and relax. An expo zone where the full line of Nutrilite products was presented, and the company's professional trainers spoke in detail about the benefits of the drugs. A dance master class where everyone could learn to dance under the guidance of experienced choreographers. Augmented reality is a new activity that allows you to plunge into an interactive world: by pointing a special marker at the video camera, you could see on the screen how a whole fountain of fruits and slogans of the event shot out of the marker. The interview area was present on each floor; guests could express their opinion about the event, answer the interviewer's questions about their work, colleagues, product, and the company as a whole. On the first and second floors, the agency organized points of sale as part of the Amway charity event. Everyone who bought a branded T-shirt or badge became a participant in the charity event. All proceeds were used to purchase a playground for children from the Maryino orphanage. In the foyer of the third floor, there were only diamond ABOs and the tallest guests of the event. During the Welcome, they also had an interview area and augmented reality, a separate photo studio with instant printouts of photos. An evening event was organized especially for VIP guests, at which the president of the company Doug DeVos and Dr. Sam Ranborg spoke. For this purpose, a part was allocated in the lobby of the third floor, where a stage was built and an auditorium for 200 guests was organized. Anyone could write their question to Doug DeVos for the evening event. For this, a special stand with cards for questions was organized. During the evening part, the instrumental musical group MAX & SAX played for the guests. At the end of the event, the guests received launch kits with product information and guidance on effective sales. The launch kits were issued using barcodes placed on badges, which ensured impeccable logistics. As a result, the launch of the new Nutrilite Double X product was held at a high level, and the guests left the event inspired and charged to further improve the quality of work.