How does gamification impact brand-consumer interactions? We are sure that thanks to gamification, the consumer often continues to contact the brand not for the sake of “goodies”, but for the sake of the process itself, his involvement grows. How these “toys” for adults work and gamification in general was discussed in our secret place. Topics we discussed: — gamification and brands; —we look at and analyze the world’s best cases; — real experience: cases of Zewa and Libresse; — real experience: gamification offline; — audience and gamification opportunities on digital platforms.
Create an event that accurately conveys the main idea of Eventum Premo.
The concept of Eventum Premo, space and participation are connected by one logic.
The idea of Eventum Premo became clear through the participation of guests.
