Eventum Premo

/launch
/pr event
/MLM
/Beauty

Artistry YOUTH XTEND Presentation

About the project

On October 10, the Krasnye Holmy Art Gallery hosted a reception organized by Eventum Premo on the occasion of the launch of the revolutionary ARTISTRYTM YOUTH XTENDTM collection of anti-aging products on the Russian market. The ARTISTRYTM brand gathered guests — celebrities and journalists from leading glossy magazines — in one of the most elegant places in Moscow to talk about innovative technologies and exclusive ARTISTRYTM YOUTH XTENDTM components that can reprogram the future of the skin, prolonging the life cycle of its cells. In the welcome area, guests were invited to take part in master classes on creating exquisite jewelry from fresh flowers — veils and boutonnieres. The guests were greeted and the atmosphere of the evening was created by the amazing union of saxophone and harp of the Arfasound group. The presentation was opened by Melissa Handy, Brand Manager of the Beauty category at Amway, who was one of the originators of the ARTISTRYTM YOUTH XTENDTM collection. The special guest of the event was Richard Stevens, General Director of Amway LLC, who spoke about the latest achievements of the ARTISTRYTM brand. The host of the evening was theater and film actress Olga Kabo, who shared with the guests her own experience of using ARTISTRY™ YOUTH XTEND™. The culmination of the evening was the triumphant appearance of three-dimensional models of the main Power System products, which symbolized the start of the launch of sales of the YOUTH XTEND™ collection in the Russian market. After the presentation, the guests were invited to experience zones, where they could test the products of the collection and consult with the expert Alexandra Gaunt on their use. The first to come to the event to get acquainted and test the YOUTH XTEND™ line were friends of the brand - Katya Lel, Natalia Bochkareva, Ekaterina Strizhenova and Elena Borshcheva. This project won the Golden Puzzle statuette - the best project for the brand

Shortly

Task

Discover the benefits of the Amway offer and arouse the interest of the audience.

Solution

The Amway presentation was built around the demonstration and experience of the guests.

Result

The new Amway product received a convincing public presentation.