On April 15, Amway and the HYMM brand invited representatives of leading Russian publications to the presentation of the updated collection of men's care.
The event was held in the Ministry's loft, styled like a bachelor apartment: with a pair of single shirts on the rail, a game console and, of course, a laconic dressing table with hymm men's cosmetics.
In the created atmosphere, guests (and most of them guests) were able to plunge into the world of a real man, as well as entertain themselves with thematic activities such as table football and creating paintings from nails. The menu of the event was also thought out to the smallest detail: for example, you could taste mini burgers and cherry beer.
The presentation was attended by more than 30 journalists from leading publications, such as Officiel, Glamour, Hello!, Fashion Collection, style.rbc.ru, timeout.ru, fashiontime.ru. They not only visited the territory of a real man and saw the world through his eyes, but also got acquainted with the advantages of THE new hymm line in an improved design.
A pleasant surprise that ended the event was the appearance of a special guest of the famous stand-up comedian Slava Komissarenko. In his speech, he reflected on serious things: what a real man lives and how he should behave in various situations.