To expand the CRM base and attract attention to the new configurator, we added the Volkswagen T1 Bulli brand to the site - a bus of travelers, hippies, surfers, family people and an assistant to entrepreneurs. Users could choose not only the body color and design of the disks, but also the surrounding atmosphere and graffiti.

Results:
1.5 million - project coverage
5000 - greeting card created in the first month