To expand the CRM base and draw attention to the new configurator, we added Volkswagen T1 Bulli to the website — a bus of travelers, hippies, surfers, family men, and an entrepreneur's assistant. Users could choose not only the body color and wheel design, but also the surrounding atmosphere and graffiti. Results: 1.5 million — project coverage 5000 — postcards created in the first month
To strengthen Volkswagen's public presence through a meaningful event occasion.
Volkswagen's information focus was enhanced with visual and scenic solutions.
The Volkswagen project gave journalists strong material.