IDRF is an annual offline forum dedicated to e-commerce. This year, participants, together with speakers, discussed the main changes in the online retail market, studied cases of top marketplaces (OZON, Yandex.Market, Wildberries, etc.) and discussed how to work in the new reality. Task Even a month before the event, when the forum was planned at the intersection of offline and online, strict quarantine was not introduced. Security measures were strengthened and eventually it was decided to switch completely online. This was our first experience in holding a large-scale digital event. The event was successfully hosted on Zeen, our online events platform. Why Zeen? Customization of the interface and functionality of the platform. Many tools for working and keeping the attention of the audience: the ability to conduct voting, polls, posting quotes from speakers’ speeches, commentators to engage viewers in dialogue.
Create a Yandex platform for an open conversation with the audience.
The Yandex business program was built as a consistent conversation.
Yandex guests compared their experiences and formed common guidelines.