(Noun, anglicism, from English. merchandise) – branded souvenir products created for participants, employees or guests of an event.
Meaning:
A material carrier of brand identity that a person takes with him after the event. The ideal merch is not posted immediately after, but remains in a person’s life, reminding him of the company.
Why is it needed?
- increase loyalty and emotional connection;
- remind you of the brand in everyday life;
- the “I was there” mark, like a magnet from a trip;
It can be either standard (pens, T-shirts, notepads), or collaborative, designer and many other options, becoming part of the brand’s ecosystem.
Usage example:
“We need to work on the merch.”
Creation of ideas, designs and search for contractors for production.
Synonyms:
brand products, souvenirs, branded gifts.