Eventum Premo agency and S7 Airlines received 2 statuettes for the best marketing events in Russia
On April 4, the results of the national competition - Event of the Year were summed up in Moscow. Based on the results of the selection of the expert jury, the team of the Eventum Premo agency received 2 statuettes. Moreover, both victories were for projects for S7 Airlines. The Night Flight Show Vol.2 project won first place in the category “Best Creative Event Idea”, and the Airbus A320neo Presentation was recognized as “Best Client Event”. Both events are marketing ones and are aimed at expanding the company’s customer base.
“Best Creative Event Idea” - Night Flight Show
Every year in DecemberS7 Airlinestogether with the teamEventum Premoholds a special event - Night Flight Show, where you can win 1,000,000 bonus airline miles. This is a huge distance. You can fly around the world, travel around the world and even more! This is a valuable prize that must be played in such a way that no one has any doubt that the drawing is fair. And you need to make it interesting to watch.
In short, we created an immersive show that gave guests a new experience inside the event and received great coverage on the Internet thanks to teasers and online broadcasts.
Here's how it happened.
In a fashionable hotel in the center of Moscow, S7 created a night flight simulation - remote and stylish cities were chosen where S7's green birds fly. StandART Hotel rooms have turned into miniature copies of Bangkok, Berlin, Tokyo, Gorno-Altaisk and Barcelona. Specially selected guests were invited to participate in the drawing - friends of the brand, business partners, opinion leaders. There were only 100 people for whom the Night Flight Show was played live and thousands of eyes who followed the event thanks to the live broadcast.
In order to win 1,000,000 bonus miles and attract the attention of frequent flyers, an announcement campaign was carried out; S7 Airlines cardholders were asked to register on a special page of the website. And at the event it was necessary to determine a five-digit number - one number in each of the Night Flight Show locations.
10 days before the show, mysterious messages appeared on the Internet from a cybernetic mask character, who talked about the details of the event and invited to watch the show. And there was something to see!
Night Flight Show guests, divided into crews, set off on an exciting journey. In Bangkok, among tropical plants, they were blessed by a real Buddhist monk, and a monkey pulled out the lucky number. In Barcelona, guests put on headphones and found themselves at a real rave and found their lucky number among the confetti. In Tokyo, they visited a tattoo parlor, talked to a huge robot and pulled out a number with the help of Pikachu. In Gorno-Altaisk, the number was obtained with the help of a real shaman, who invoked the Spirit of Altai. And in Berlin, guests voted for participants in an uncompromising dance battle, between representatives of different dance styles.
By adding up five numbers, the ID of the winner was determined, who was told the news immediately, live, by calling. A resident of Novosibirsk got the whole world!
A small, catchy event with a large online audience - the project’s reach was 5,359,196 contacts, views of teasers and online broadcasts - 4,290,634. The broadcast was carried out on the airline’s website and on social networks. And the participants themselves, of course, also broadcast.
On a wonderful winter night, S7 Airlines gave away another 1,000,000 bonus miles, making its passengers happy and giving us a new taste for travel.
The Eventum Premo agency team created a beautiful event - combining intrigue, immersion show and digital tools. We hope that this next blockbuster case will compete for festival statuettes.
Well, would you like to watch the next episode of the Night Flight Show this December and maybe win the whole world?
S7 / Night Flight Show vol.2 from Eventum Premo on Vimeo.
