Drink&Talks — a series of closed educational events in an informal setting from the Eventum Premo & Deep team. It's like going to a secret bar, but with benefits.

How does gamification impact brand-consumer interactions? We are confident that thanks to gamification, the consumer often continues to contact the brand not for the “goodies”, but for the sake of the process itself, his involvement grows. We will discuss how these “toys” for adults and gamification in general work in our secret place on September 23.

See photo report - https://eventum-premo.ru/projects/drinktalks-igrushki-dlya-vzroslykh 

1) Gamification and brands
Alexey Mochalov, creative director, Eventum Premo & Deep

2) We look at and analyze the world's best cases
Alexey Berlov, partner, Eventum Premo & Deep
Ivan Bulychev, Creative Lead, Deep

3) Real experience: cases of Zewa and Libresse
Alena Sidorova, Account Director, Deep
Alena Savchenko, Senior e-commerce activation manager, Customer Marketing, ESSITY RUSSIA LLC
Ekaterina Nochevkina, Shopper Marketing Manager, Customer Marketing, ESSITY RUSSIA LLC

4) Real experience: gamification offline
Artem Orlov, ICD Agency

5) Audience and gamification opportunities on digital platforms
Speaker TBD

September 23 / 19:00 / SECRET PLACE