Eventsare carried out by companies or specialized event agencies, usually have a short duration (from a few hours to an average of four days) and are held in one place.
Event events are held for a limited circle of people known to the customer - the so-called event audience, to whom an invitation is sent in advance.
Events usually have a fixed budget and are financed by the customer, the Client. The involved agency receives a commission for its services in organizing the event.
VaryinternalAndexternalevents. Internal events are organized for company employees (internal audience) and are related to HR. External events are organized for Clients, partners or journalists (external audience) and relate to the areas of marketing, sales promotion, and promotion.
Events are characterized by solemnity, interactivity, a festive or entertaining atmosphere.
Main event formats
- Corporate holiday (Company Day, Brand Day)
- Professional holiday (Oilman's Day)
- Company anniversary
- Corporate New Year
- Corporate outing
- Dealer conference, convention
- Offsite conference for partners / employees
- Cyclic meeting
- Ceremony (award presentation)
- Test drive
- Product launch / product presentation
- Team building (team building event)
- Incentive tour (incentive trip)
- Press events (press conferences, press tours, press presentations)
- Private events (Birthday, wedding, anniversary)
- Children's parties
Are not an event
Promotions are not events, since they are usually held over a long period of time, have a wide audience that is personally unknown to the customer in advance, and are often held simultaneously in different places or even different regions.
Exhibitions and conferences are not events, as they have a wide audience that is personally unknown to the customer in advance. Most often, exhibitions are financed not from the customer’s budget, but from the sale of tickets or exhibition stands and do not create an atmosphere of solemnity.
