An SMM agency is a specialized company that deals withbrand promotion on social networks according to the order of our Clients.
Mainly SMM agencies create special content for the ongoing maintenance of brand accounts on social networks and carry out special projects.
DIFFERENCES FROM OTHER AGENCIES
PR agencies specialize in working with special audiences, mainly journalists and opinion leaders. The main formats of work are preparing press releases, holding press conferences, press tours, organizing interviews, press shows and product launches, and some others. Their work may also involve social networks, but it mostly concerns the press.
Digital agenciesThey specialize more on special projects, i.e. in project activities. This specificity involves time-limited intensive work with evaluation of the result. Unlike an SMM agency, they are less likely to build day-to-day subscription work
Production agency - are engaged in the production of videos and graphics, but do not provide services for their promotion.
STRUCTURE OF SMM AGENCY
- Development Department (new business) - is responsible for searching and attracting new Clients, participating in customer tenders.
- The Client Relations Department is a group of managers who are the link between the Client and the SMM agency.
- Creative department - responsible for creating strategy, concepts, visual style and other creative work. Copywriters (responsible for the text part of the content) and strategists work here. The department is headed by one or more creative directors, art director
- Media department to plan channels for content placement
- Production department - designers, video production specialists. People who help bring to life an idea born in the creative department. Managers of this department order the services of SMM agency contractors.
In different agencies, some functions may be combined within one department.
MAIN SOURCES OF INCOME
- Retainer fee - fee for permanent maintenance of accounts on social networks
- Commission (agency management) is the amount that is paid by the Client to the agency for organizational services in organizing the event and which is determined as a percentage of the total event budget (a rate of 10-15% is usually the starting point for negotiating the cost).
- Agent's fee (discount).
- Royalties for creative works. For example, for the creation of a creative concept, design, technical production services, etc.
BASICSMM AGENCY SERVICES
- Development of an SMM strategy
- Development of creative concepts
- Creating a visual style
- Accounting and support of brand pages on social networks
- Targeted promotion on social networks
- Lead generation
- Working with bloggers
- “Sowing” materials - popularizing videos or trending articles
- Development and implementation of special projects
- Creating videos for social networks
- Animation and motion design
- Creation of visual and text content
- Working with comments, moderating publications
- Production of photo and video content
- Working with bloggers and opinion leaders
- Development of special projects
- Conducting live broadcasts
CONTRACTORSSMM AGENCIES
- Social networks - platforms for posting content
- Bloggers and influencers
- Specialized digital projects
- Video production
- Designers
Currently, a fragmented market of SMM agencies has developed in Russia.
A significant part of SMM services is provided by freelancers - individual specialists who work with contractors in many areas. Unlike an agency, the quality of a freelancer’s work directly depends only on his personal competencies, which can
Most agencies represent small companies with up to 5 employees. A large agency can be considered a company with a staff of more than 50 people and a turnover of more than 200 million rubles.
SMM services at Eventum Premo
Rate our projects and portfolio - https://eventum-premo.ru/services/smm
We work with major social networks, Instagram, Facebook, TikTok, YouTube, VK and other popular networks.
new@eventum-premo.ru- Artem Minasyan and Alexey Beltsov.
The article was written for the Eventum Premo encyclopedia
