This summer, Skoda Superb was officially presented in Russia. VIP clients and leading Russian media were introduced to the five-door Skoda Superb with unique TwinDoor technology, which allows the fifth door to open in two ways, turning the car into an executive sedan or a spacious hatchback. In other words, this business car is designed to become a reliable partner for a businessperson who values not only work but also time with family. The duality philosophy of the latest Skoda Superb generation was reflected in materials prepared by Eventum Premo for journalists in Moscow and St. Petersburg, where two model presentations took place on September 16 and 18. PR support for the presentation began long before the event: preparing a press announcement, inviting media, sending intriguing invitations, and accrediting journalists. More than 40 leading Russian media outlets attended the model presentation. During the event, Eventum Premo arranged access for journalists to interviewees representing Skoda. After the presentation and an improvised picnic on the grass, all accredited journalists received a press release summarizing the event and a detailed photo report. We are currently working intensively on media requests and carefully tracking publications about the presentations.
