For the last few years, I have been overseeing the creative wing of the company. And during this time, probably several hundred creative meetings took place. Many of them led to the birth of ideas that were embodied in super projects.
And here are a few thoughts on why sometimes it works out and sometimes not so much.
1. Potential difference in the group.
People with different experiences, different backgrounds and competencies, different temperaments have more creative chances.
2. Lack of fear of public speaking.
Ideas catch each other. They are not so often born in the head of one person. Rather, one idea, like a burdock, catches a burdock in the head of another, and together they find another brother in the head of a third. And this lump grows and gives satisfaction. The joy of working together and understanding that you can’t do this alone.
3. Restrictions.
Creativity in a space without restrictions leads to often funny, but unworkable solutions. Constraints are a creative enhancer. The more complex and subtle the task, the better the ideas are born. We like to work to the limit of our capabilities. The limitations include: project features, deadlines, knowledge of the Client, information about past projects, technical feasibility. If creativity doesn’t work, very often you just need to narrow the task and set boundaries.
4. Good creatives believe in the power of ideas and words.
They may not admit it to you, but they know exactly what rules the world. They are all Platonists and secretly believe in Plato's famous myth about the cave. People are sitting in a cave, chained so that they cannot turn towards the light. In the light, other people are carrying different things, and we, sitting below, see only shadows on the wall. Our task is to get as close as possible to that very idea, to discover it. After all, everything else is a matter of technology.
5. Emotions.
You must be willing to give. This is possible when your emotional state is positive. When you have excess. So before creativity, it is useful to a) arrange your personal life well, b) have the right hobbies and c) play sports. You need to choose 2 out of 3 at least.
