Becoming a participant in a major world event is luck. Such a chance does not always come to everyone. Our long-time friend - the Volkswagen brand - invited us to attend the most grandiose, interesting and impressive event - the International Motor Show in Frankfurt (IAA).
The auto show, which is held every two years in September, brings together the best of the best. These include the largest automobile brands, which strive to surprise the public with new products in Frankfurt and outshine their competitors with technology; and the best journalists who come to then tell us in what direction the auto industry will develop; and the best event agencies that come up with and implement various concepts for representing each brand.
Our interest was to observe how large Western event agencies work at their stands, what new technologies are used when decorating the space, how catering works, how the press center and work with the press are organized at brand stands, what souvenir products are the most modern and creative.
Let's give just two examples. The first is the Fiat brand, which presented a unique stand designed in the form of children's drawings. Guests of the stand were greeted by painted trees, houses, and the sun. There is artificial grass on the floor. The impressions are incredible, as if you were a child who found himself in a fairy tale.
The second example is the Daimler concern. The design is emphatically strict, with white and black colors dominating. While at the stand, you understand that the manufacturer positions its cars as very prestigious, expensive and modern.
These are just two examples, but believe me, in the implementation of each there were so many subtle and thoughtful little details that you want not only to repeat this, but to make it several times brighter and more technologically advanced.
