Recently I was at an event where a car with a hint of sportiness was presented. The car is 100% emotional, bought on emotions and for the sake of emotions.
What's coming out. The presenter rattles off memorized words according to the brief. Waiters with distant faces serve rolls. A foreign group is practicing on stage. Covers are being torn off cars. People in special overalls rub them every 5 minutes. The room is incredibly stuffy, so half of the guests socialize outside, running inside for a glass of champagne or wine.
Let the stuffiness be force majeure. Let's put it out of brackets. But where is the holiday? Where are the emotions? Where's the drive?
The event is an artificial world, a fairy tale into which guests find themselves. The guest, like a fairy-tale hero, awaits a journey through a mysterious forest. Adventures, challenges, play and definitely inclusion in the present. He must believe in what is happening. The action and script should evoke emotions, not yawning and the desire to send an SMS.
And if no one believes in this fairy tale and stomps along the path without much interest, then why start?
The event is a fairy tale for adults.
