Who are we doing the event for? For example, who is the company anniversary for? Car presentation? Presentation of a new shampoo or an airplane? Or this: who is in charge here? Product, organizers? No. Guests. Whatever you present, the main thing is not the product. And your guests. They don't really care what kind of new car you got if they don't have them inside. Only then will he be more interesting to them. They are interested in how they will look there and that’s all. How their situation will improve due to the product. And they want to know the answer right here and now. “Thank you for being with us for 15 years,” say the heroes of the day. The guests' cheekbones are aching from boredom. And really, what do they have to do with it? This event is not around them, which means they will be bored. Let's face it: most events are even more boring than watching TV on a Friday night. This is a fact. Often the organizers have the most fun at an event - they have so much going on and so much adrenaline. It seems to them that it is the same for others. But no. Others are bored. An event, by definition, is out of the ordinary, it is the quintessence of emotions, forces, ideas, it is a peak. But in reality, it’s hardly the most boring part of the day. Logistics defeated us. Forget about logistics for a minute. Think about the main thing - the guest! Forget about your product for a minute, too.
Forget about balls, scripts, trusses and number of grams. Become your guest, imagine that you have come to your event. How do you feel at welcome? Who is talking to him? How is he involved in the event? Does he understand how and where and why to go? Does he understand why he is here? Does he feel that he is important to you? If you are holding a conference where no one gets to know each other or establish new business connections, then cancel it, don’t waste your time, don’t spoil the environment. No matter how well everything is organized. Or... make sure everyone gets to know each other. Hire actors, promoters or just good communicators who will lead people to each other by the hand. Or come up with a more gentle way. For example, go around all the guests yourself and introduce each other to those who, in your opinion, could be useful to each other. If you are making a presentation of a car, where you spend 40 minutes talking about its technical characteristics and history of creation, then cancel it. Just cancel. Send emails to clients. Place an advertisement. Don't waste your time. Do not spoil the environment with your printing.
When does a person get bored at an event? When he doesn't understand how it works for him. How useful this is for him. When there is no two-way communication between them and what is happening. When he suddenly realizes that he is not the main one here (hmm... strange), but that piece of iron on the stage. When they didn’t explain to him what he had to do with it. The main person at the event is the guest. Each of hundreds and thousands. Each of them should feel that he is needed and important, that this is around and for him. Help him be active, help him have fun, help him get to know each other, help him make a connection between him and the event and then the product. Don't leave him alone. Establish a connection with each guest, a connection that confirms that he is important, that he is known, that he is valuable, that HE IS - this is the main thing in the event. Answer the question: “what does this stage show do for my guest?”, “how does this stage show make him better?”, “how does this relate to him?”
Simple rules: • Communication. Chat with your guests. Especially with those who are lost. “How are you doing? Shall I tell you about the script? • Contacts: “I think you could use the following person. And he will also be pleased to communicate with you.” • Message: “We are glad to see you. Thank you for coming." • Script: let your guests influence the event, give them simple influence tools, simple feedback tools. • Help people get involved. Give them a hundred opportunities to prove themselves. A hundred so that each of them finds their own window for active inclusion. • Look beyond logistics. An event about something else. Connection event.
