No, it's not what you think. This is a completely different association.
Whether you were a child in the camp or not is not important. It seems to me that some things are laid down at the subconscious level...
I look at the people we organize events for. Successful, mature, business-minded... Creative. We come up with: “noooo, no one will participate in this farce”, “let’s do something more serious”, “I don’t believe that grown-up uncles and aunts will jump on a log in a hug”...
Every time I throw a party with an animation program, or make people dress up as cowboys, detectives or pirates, I am truly amazed at people's excitement. Girls dashingly take off their fashionable UGG boots, exchanging them for Russian felt boots, and men gallantly invite unfamiliar business partners, or even competitors, to waltz...
And all because they were officially allowed to remember their pioneer past with detachments, discos, “white dances” and the desire to be the very first...
So it turns out that teambuilding is not at all Western-new, but well-forgotten Soviet-old, rooted in the subconscious... which is why, apparently, it enjoys such success.
This is why I’m writing – summer is coming. It's time to draw up a schedule of “camp” shifts for employees. We have already taken out old photographs and are in full swing planning meetings on a bench near the “Reading Pioneer” somewhere in “Tarasovka” near Moscow or hot Turkey.
And we are nostalgic.
p.s. For one of the projects, we ordered “Soviet” chewing gum. Believe it or not, it doesn't just taste like mint. He's Peppermint!
