Only the lazy don’t say that the Internet in general and social networks in particular are changing our behavior. So traditional events are gradually beginning to fade into another world. And the contours of a new generation of events are just emerging.
The post replaced a book for us, video clips that we can watch to the end were reduced from 10 to 1 minute, letters were transformed into infographics, a passive lecture was transformed into an interactive one.
So, what are we used to: a) the immediacy of an event - everything important happens right here and now, b) the interactivity of the world around us, c) we value conciseness - a short text, a short video, d) even while learning, we want to have fun, e) the line between the digital and the real is blurring, f) the latter is a digital detox, the popularity of anti-digital hobbies or event formats is growing.
What activities will we do?
Fast and concise. Short speeches, new event formats that last 3-4 hours instead of 6-7.
There will be even more videos. People don't know how to speak as well and effectively as this video clip does. Already now, video often not only complements, but replaces the performance. The speaker “comes to life” during the question-answer session.
Various gamification formats, when the process of learning or discussing business issues becomes a game.
Ironically, it's show time. To tear event guests away from their gadgets, you need just a show that will carry the communication you need.
Interactivity through voting and any other integration of viewers into the event itself and into its content. In various videos, guests become co-creators of your event. Under your strict control, of course.
More about digital detox next time.
