The explosion in the number of television channels and the large number of public events means that more people than ever will be interviewed on more and more topics. This can even happen to you... and soon.
1. They offer yougive an interview, rather than asking to interview you, and for good reason. If you're not willing to share your point of view, don't even stick your neck out.
2. Questions should not be taken literally. The purpose of the question is to give you an opportunity to talk about something that concerns you. The audience wants to hear what you have to say, and if the question is not entirely accurate, answer as needed.
3. In all but the most formal media, it is entirely appropriate to talk to the interviewer in advance to suggest what you are interested in talking about. This will make both of you look better.
4. The interviewer is not your friend, and everything you say is for the record. If you don't want something to appear in print, just don't talk about it.
5. If you're asked the same question from interview to interview, there's probably a good reason for it. Saying “I get asked this question all the time” and making a pained face is disrespectful to the interviewer and the audience. Cm. Rule 1.
6. If your answers aren't interesting, exciting or exciting, it's YOUR fault, not the interviewer's. Cm. rule 2.
Translation of a blog post by Seth Godin
https://sethgodin.typepad.com/seths_blog/2011/05/how-to-be-interviewed.html
