10 Bright Pop-Up Projects in Moscow Recently

<p>Recently, pop-up projects and integrations have become a popular model of brand interaction with potential customers. Marketers spend a huge amount of time to make them truly bright and memorable, thus hoping to attract a new audience and increase the loyalty of their customers.</p>

<p>Below we present you the most notable pop-up projects in Moscow lately. Let's go!</p>

<h3><strong>10. Adidas Deerupt</strong></h3>

<p>From March 23 to April 8, in the very center of Moscow on the Arbat, the Deerupt pop-up art space was open, opened in honor of the launch of a new model of Adidas Originals Deerupt sneakers. The project included master classes by artists, film screenings, lectures on current trends and new projects of contemporary art.</p>

<p>In the summer of 2017, Levi's launched a pop-up store under the Crimean Bridge. A feature of this outlet was the ability to personalize the brand's branded items - jeans and jackets.</p>

<p>Customization masters and artists remade clothes for free to suit the desired style. Visitors had the opportunity to change the model with the help of patches, rivets, scuffs, embroidery and other effects.</p>

<h3><strong>8. Valentino</strong></h3>

<p>On the ground floor of TSUM, a new pop-up space dedicated to the VRING bag series from Valentino Garavani has opened.</p>

<p>The space is decorated with the iconic Valentino red color, the furniture is made of eco-leather, the floor is decorated with brand logos, and bags, shoes and accessories from the spring-summer 2019 collection are presented on cubes with mirror surfaces.</p>

<h3><strong>7. Volvo </strong></h3>

<p>At the end of July, 2018, Volvo, in collaboration with the Strelka Institute, opened the Strelka Summer lounge pop-up space, where the new Volvo XC40 was presented. The stylish lounge area became a great place to relax on the banks of the Moskva River. The car distributed wifi and allowed you to both relax and work with beautiful views.</p>

<p>The space was designed by graduates of the Strelka Institute, and it lasted longer than planned, precisely because it fit into the concept of the "temporary architecture" of the city with its minimalism.</p>

<h3><strong>6. Multimedia Museum "Elements of Qatar"</strong></h3>

<p>During the playoffs of the 2018 FIFA World Cup, it was necessary to introduce the Russian and international audience to the state of Qatar - for the first time in the history of the competition, the World Cup will be held in the Middle East.</p>

<p>A digital pop-up museum located on a pontoon structure 20 by 20 meters with fountain installations. A unique opportunity to get acquainted with the history and traditions of Qatar, its cultural heritage and sights in a modern high-tech language.</p>

<h3><strong>5. Coco café by Chanel</strong></h3>

<p>Have you been to a perfume café? Such Coco Cafés appeared in the main world capitals in the summer of 2017.</p>

<p>The goal of the project is not to sell something, but to immerse the visitor in the atmosphere of the world-famous fashion house. Visitors to the café were offered special coffee from Chanel, the services of a make-up artist, numerologist and, of course, a personal consultant who will help you choose Chanel products for all occasions.</p>

<h3><strong>4. Schweppes pop-up bar</strong></h3>

<p>On May 10, the Schweppes pop-up space opened for 2 months on Tverskoy Boulevard in Moscow. On an area of 420 square meters, there are three conceptually different spaces:</p>

<ul>
    <li>The first bar is a classic one. The main emphasis in it will be on collins and cocktails with soda. There is no cocktail list in it, so the bartender will mix the drink during a conversation with the guest.</li>
    <li>The second is made by analogy with Chef's Table, only with cocktails. They will be served in sets of five pieces. Sessions must be booked separately through the bar page or by phone. The first such dinner was dedicated to the British East India Company.</li>
    <li>The third is a draft bar - these are eight pre-prepared cocktails that bartenders will pour from beer taps.</li>
</ul>

<h3><strong>3. Presentation of the Range Rover Evoque in the format of a pop-up cinema</strong></h3>

<p>An interactive movie session and an amazing demo drive on a breathtaking track.</p>

<p>From April 19 to April 21, 2019, a Range Rover pop-up cinema opened in Luzhniki, within the framework of which the new Evoque was presented. Temporary tracks with various obstacles were also created here, where guests could fully experience the advantages of the car.</p>

<h3><strong>2. La Maison Remy Martin</strong></h3>

<p>In October last year, the legendary cognac house launched a closed pop-up club in the Klyuchi mansion for 4 days. The opening took place as part of the global One Life / LiveThem campaign, which supports the generation of "slashers" - tireless and talented people who manage to live several lives instead of one, trying on different professions and creative roles. The headliners of the project were Shnurov, Sobchak, Vitorgan, Urgant.</p>

<p>For four days, well-known bartenders from the capital showed how to properly mix cocktails with cognac, and the chef of the Selfie restaurant, Anatoly Kazakov, taught guests the proper food pairing of cognac drinks.</p>

<p>As part of the 2018 FIFA World Cup, the Bud brand decided to immerse fans in the unique atmosphere of a big sports festival, while demonstrating the close connection between beer and football. The key activation of the brand was the unique Bud Boat ship.</p>

<p>Bud Boat made more than 24 navigations during the championship from Moscow City to Bersenevskaya Embankment, received about 6,000 guests on board and, of course, created an unreal hype in the media and social networks.</p>

10 ярких pop-up проектов в Москве за последнее время

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10 bright pop-up projects in Moscow recently