(noun) - the visual style of a brand or event. These are colors, fonts, shapes, graphics and a single design principle that makes the project recognizable. It helps to easily understand the nature of the event and supports its idea on all media.
This is an opportunity to give every element of the event an obvious connection to the big idea: the invitation, stage, navigation, presentations and merch all look the same. It’s easier for members to navigate, and the brand looks organized and thoughtful.
Usage example:
“The identity created a serious tone for the event.”
“The team developed an identity to visually connect all areas of the event.”
Synonyms: visual style, corporate identity, event branding.
Our agency creates an identity so that it works in the real conditions of the event and enhances the experience of participants.