Digital agency
What is the main task and feature of the services?Digital agencies?
Here's a simple and short explanation: Thanksspecial digital projectsin social networks such as Facebook, Instagram, Snapchat, Vkontakte, services like Youtube, Vimeo or even messengers like Telegram, a large audience reach is created.
If the idea is original and attracts the interest of the audience, users will watch videos, participate in competitions and share on their social network accounts, thus increasing the overall audience of the project. In this sense, the organizationspecial events in combination with Digital agency projectscreates a reason or high-quality engaging content that is convenient to distribute through social media.
The effect of the event is multiplied, significantly exceeding the reach of a regular event. Anddigital projectThis is how unique and real, non-virtual content appears, which is always valuable. In this case, it is convenient and correct for a Digital agency to use streams - a live broadcast in real time to which the audience can connect to follow what is happening at the event. Here are some examples
Presentation of the Airbus Neo aircraft for S7 Airlines. Digital Event!
The number of participants in the event is 600 people. However, the project took place in an unusual place - a hangar on the edge of the airfield. Participants are influencers, opinion leaders who broadcast from the event. We're likeDigital agencyreceived a large coverage of the teaser and reporting videos and, as a result, millions of views.
S7 Airlines / Presentation Airbus A320neo from Eventum Premo on Vimeo.
Night Flight Show - a typical Digital campaign combined with a spectacular event
The S7 1,000,000 miles draw took place as an event for 80 people who took part in an immersive production where winning numbers were randomly selected to determine the winner. The audience of the stream and teasing campaign is millions of people.
S7 / Night Flight Show vol.2 from Eventum Premo on Vimeo.
Digital project - Champions League + Nissan
Communication project to support Nissan's sponsorship of the 2017 Champions League. In order to expand the audience of the campaign, we developed a concept that involved not only fans, but also their friends. Each participant could share their arguments for and against football. Stillavin and Vakhidov became the faces of the project; promotion was carried out through digital channels and radio. Project coverage - more than 40 million.
To sum it up
The most promising tool in a marketer’s arsenal is holding an original event + reaching a large audience through a digital agency.