A well-thought-out and drawn version of the zone for Mercedes-Benz. We placed six cars at once, in the very center there was a check-in area under a canopy, where you could also get souvenirs.
To give the audience an independent reason to linger in the Mercedes-Benz zone.
The image of Mercedes-Benz was complemented by actions that turned interest into contact.
Mercedes-Benz guests stayed, participated and got to know the brand.