REDMI Note Launch of a new line

The presentation of the new line of REDMI Note smartphones was held in the format of an extreme show, where the main idea was an honest test of the strength of devices in real conditions - without safety nets, special effects or installation tricks. Instead of a standard demonstration of characteristics, we created a dynamic scenario in which smartphones became full-fledged participants in a sports performance. The boxer delivered a series of powerful blows to the devices with full dedication, demonstrating their impact resistance. On the ramp, a BMX rider performed a stunt landing directly on a smartphone. Next, the roller repeated the element along an alternative trajectory, enhancing the effect of surprise. The atmosphere of adrenaline was complemented by a gymnast who used a smartphone as a support for difficult pirouettes. Every test was done live. Smartphones have withstood extreme loads, confirming their reliability in practice. After the show, guests had the opportunity to test the strength of the devices themselves. We created several interactive zones: Ice test - participants broke an ice weight with a smartphone inside. Pendulum strike - the device was sent into the wall using a mechanical pendulum. Sandy race - a radio-controlled car ran over smartphones immersed in the sand. Boxing zone - anyone could personally test the shock resistance of the device. A separate block of the program was devoted to the technical capabilities of the new line. The expert spoke about key technologies, and at demo stands guests could study the devices closer. Tech bloggers created their own content right on the site, enhancing the effect of openness and transparency of the presentation. The presentation took place in the format of real tests and practical proof of the strength of Redmi Note.